Who We Are

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.

The Opportunity

We are looking for a detail-oriented Lifecycle Marketing Specialist to join a high-growth brand and take ownership of end-to-end email campaign operations. In this role, you won't just be executing tasks; you’ll be a key driver of the lifecycle process—managing the content calendar, drafting creative briefs, and collaborating with brand and design teams to bring campaigns to life.

Operating primarily within Iterable, you will build, QA, and deploy sophisticated automated journeys and weekly campaigns designed to drive lead conversion, member engagement, and reactivation. If you are a proactive marketer who balances technical execution with strong project management and a data-driven mindset, we want to meet you.

What Your Day-to-Day Will Look Like

• Campaign Operations: Build, QA, and deploy 3-4 weekly email campaigns in Iterable, focusing on audience segmentation, triggered sends, and automated journeys.
• Calendar & Project Management: Manage the email content calendar using Jira to ensure all campaigns, briefs, and stakeholder approvals remain on schedule.
• Creative Collaboration: Write creative briefs and partner with designers and copywriters to ensure all assets align with email marketing best practices.
• Technical Execution: Build and edit templates using Stripo and use basic HTML to troubleshoot formatting issues within Iterable.
• Performance Optimization: Conduct A/B testing and pull performance data to report on open rates, CTR, and conversion metrics, providing actionable recommendations for strategy.
• Database Health: Maintain strict list hygiene, segmentation accuracy, and deliverability standards while ensuring full privacy compliance.
• Process Growth: Assist in building new automated workflows and triggered campaigns from the ground up as the lifecycle program scales.

What You Bring

• Experience: 3+ years of hands-on experience in lifecycle, CRM, or email marketing, preferably within a high-growth startup environment.
• Platform Expertise: Strong experience with Iterable (preferred) or Braze. Proficiency in HubSpot or Klaviyo will be considered if you have deep automation and journey-building experience.
• Strategic Mindset: A deep understanding of segmentation logic, customer lifecycle stages, and triggered campaign operations.
• Content Coordination: Proven ability to manage creative briefs and coordinate timelines across internal brand and creative teams.
• Technical Skills: Experience with email builders (Stripo, Taxi, or Stensul) and basic HTML for template editing.
• Data Literacy: Ability to interpret email metrics and translate data into performance-improving strategies.
• Communication: Excellent communication skills regarding timelines, blockers, and creative feedback.
• Logistics: Ability to work US business hours and maintain high QA standards in a fast-paced environment.

Bonus Points if:

• You have direct experience in healthcare, wellness, or membership-based brands.
• You are an expert-level user of Stripo and Iterable.
• You have familiarity with Power BI, SQL, or advanced reporting workflows.
• You have experience providing creative feedback based on engagement data.
• You have exposure to SMS or omnichannel strategy (a future need for this role).

What We Offer

At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world’s best brands scale. We believe that the right talent, placed in the right role, changes everything - and that starts with how we take care of you.

We support your life inside and outside of work with a comprehensive benefits package:

• Fully Remote: 100% Remote work environment, never fight traffic again
• Health Coverage: HMO or Healthcare Stipend (depending on location)
• Time to Recharge: 7 Paid Holidays and 6 PTO days/year
• Family First: Dedicated Maternity and Paternity Leaves

We offer additional incentives for go-getters and proven performers!

• $25 monthly perfect attendance bonus
• Performance bonus
• Anniversary bonus ($100 at 1 year; $200 at 2 years)
• Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client

Your Application Roadmap

You’ve applied, now let’s get to work. Here’s the play-by-play:

• Step 1 Resume Screening: Our hiring team reviews your experience to see how your unique skills align with our high-growth roles.
• Step 2 Recruiter Interview: If we believe we have a great client match, we’ll reach out to schedule a human-to-human chat to discuss your career goals, experience, and what makes you tick.
• Step 3 Online Assessment: This is your chance to shine! You’ll complete a role-specific test, a personality assessment, and your official GA Profile Form so we can represent you.
• Step 4 Match Interview: You’ll meet with one of our Senior Leaders for a deep-dive validation to ensure we’re matching you with the right opportunity. This is your moment to bring your A-game and really shine - it’s the final step for many of our roles!

Depending on the client, there are sometimes 2 additional steps:

• Step 5 15-min Prep Call: We’ve got your back. Before the final round, your Recruiter will hop on a quick call to coach you, share insider tips, and ensure you’re 100% ready.
• Step 6 Client Interview: You’ll meet the client to discuss how you’ll help them scale and succeed. Bring your metrics and be on your A-game - this is your last chance to make a great first impression!

Join our 100% remote global team today, and grow with GrowthAssistant!

GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.