Who We Are
GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.
The Opportunity
We are looking for a high-performing Meta Ads Specialist to own the execution and optimization of Meta ad campaigns. This isn’t just a "task-based" role; you will be a core driver of growth, responsible for launching major weekly experiments, conducting deep-dive creative analysis, and managing budgets across a diverse client portfolio. Reporting to the Paid Social Manager, you will act as the "eyes and ears" of the ad accounts—flagging issues, scaling winners, and ensuring platform health. If you are a data-obsessed marketer who thrives in an agency environment and loves the challenge of turning raw metrics into winning creative strategies, this is your canvas.
What Your Day-to-Day Will Look Like
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Campaign Execution: Launch new Meta (Facebook/Instagram) campaigns from scratch, including complex A/B tests across creative, audience sets, and landing pages.
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Data-Driven Optimization: Continuously monitor ROAS, CTR, and CPM to optimize ad spend budget and performance at the daily, weekly, and monthly levels.
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Creative Feedback Loop: Review ad performance and creative testing results to provide actionable, data-backed feedback to the design team for future iterations.
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Account Health & QA: Conduct daily maintenance checks to ensure delivery of new tests, resolve Policy/Event Manager alerts, and perform rigorous "weekend readiness" audits.
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Advanced Reporting: Build and maintain detailed client dashboards in Google Sheets via funnel.io, utilizing pivot tables, formulas, and charts to reconcile platform data with external trackers.
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Proactive Communication: Surface optimization opportunities (identifying "bleeders" vs. "winners") through Slack, video calls, and Asana to keep internal teams and clients aligned.
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Resource Management: Collect and deploy assets and copy from cross-functional teams, ensuring all components are launch-ready and brand-compliant.
What You Bring
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Meta Mastery: 3+ years of experience specifically managing Meta Ads Manager to set up, scale, and optimize high-budget campaigns.
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Analytical Prowess: A deep understanding of paid media KPIs (ROAS, CAC, CTR, CPC) and the ability to connect creative performance to business results.
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Agency Pedigree: Proven experience managing 4+ clients concurrently in a fast-paced agency environment.
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Reporting Expertise: Advanced proficiency in Excel and Google Sheets; you are comfortable building real-time trend reports from scratch.
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Communication & Collaboration: Fluent English (written and verbal) and a proactive communication style suited for remote collaboration with U.S.-based teams.
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Operational Reliability: Proficiency with Asana and the ability to work consistent EST or PST business hours.
Bonus Points if:
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You have hands-on experience with funnel.io.
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You have expanded your social expertise into TikTok or Reddit ads.
- You have experience writing creative briefs or managing design feedback.
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You have worked in Health and Wellness or other regulated industries requiring LegitScript or G2 certification.
What We Offer
At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world’s best brands scale. We believe that the right talent, placed in the right role, changes everything - and that starts with how we take care of you.
We support your life inside and outside of work with a comprehensive benefits package:
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Fully Remote: 100% Remote work environment, never fight traffic again
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Health Coverage: HMO or Healthcare Stipend (depending on location)
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Time to Recharge: 7 Paid Holidays and 6 PTO days/year
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Family First: Dedicated Maternity and Paternity Leaves
We offer additional incentives for go-getters and proven performers!
- $25 monthly perfect attendance bonus
- Performance bonus
- Anniversary bonus ($100 at 1 year; $200 at 2 years)
- Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client
Your Application Roadmap
You’ve applied, now let’s get to work. Here’s the play-by-play:
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Step 1 Resume Screening: Our hiring team reviews your experience to see how your unique skills align with our high-growth roles.
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Step 2 Recruiter Interview: If we believe we have a great client match, we’ll reach out to schedule a human-to-human chat to discuss your career goals, experience, and what makes you tick.
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Step 3 Online Assessment: This is your chance to shine! You’ll complete a role-specific test, a personality assessment, and your official GA Profile Form so we can represent you.
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Step 4 Match Interview: You’ll meet with one of our Senior Leaders for a deep-dive validation to ensure we’re matching you with the right opportunity. This is your moment to bring your A-game and really shine - it’s the final step for many of our roles!
Depending on the client, there are sometimes 2 additional steps:
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Step 5 15-min Prep Call: We’ve got your back. Before the final round, your Recruiter will hop on a quick call to coach you, share insider tips, and ensure you’re 100% ready.
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Step 6 Client Interview: You’ll meet the client to discuss how you’ll help them scale and succeed. Bring your metrics and be on your A-game - this is your last chance to make a great first impression!
Join our 100% remote global team today, and grow with GrowthAssistant!
GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.