Who We Are

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.

The Opportunity

We're hiring an ABM Strategist to lead playbook expansion at a profitably scaling B2B talent placement company pushing its ABM engine into new verticals — porting proven B2B/SaaS motions into D2C and eCommerce across diagnostics, email, paid channels, and webinar funnels; you'll own pipeline for the D2C motion from day one and, as the playbook proves out, grow into shaping the account targeting strategy itself, not just running the plays.

What Your Day-to-Day Will Look Like

• Playbook Translation: Adapt proven B2B/SaaS ABM playbooks for D2C/eComm personas — preserving the intent behind each play and building true D2C versions rather than forcing a bad B2B fit
• Copy & Messaging: Rewrite offers, hooks, and copy so they resonate with D2C buyers — not lightly-edited B2B messaging
• Campaign Execution: Build, QA, and launch the full motion — diagnostics, email sequences, paid LinkedIn and Google campaigns, webinar funnels, and follow-up sequences
• Sales Partnership: Partner with sales to hand off engaged accounts and convert active plays into booked meetings
• Funnel Operations: Own tracking, funnel modeling, and system organization — living in spreadsheets and keeping the ABM engine running cleanly
• Pipeline Ownership: Own pipeline outcomes, work backward from targets, and translate performance data into the next iteration of plays

What You Bring

• ABM Experience: 4+ years building and executing end-to-end ABM playbooks, with a track record of turning customer pain points into diagnostics, emails, and ads that drive real response
• Systems Thinking: A funnel-first mindset — you design and tune the full pipeline motion, not just individual tactics
• Strategic Judgment: The ability to understand why a play was built a certain way and carry that intent to a new audience or vertical, rather than just swapping surface-level details
• Data & Analytics: Comfort reading funnel data and knowing what to change next; strong command of spreadsheets and pipeline modeling
• Self-Starter Execution: You ship without being told, communicate clearly, sweat the details, and use AI tools to build and report faster
• Tool Proficiency: Hands-on experience with HubSpot, LinkedIn Campaign Manager, Google Ads, a webinar platform, and core productivity tools (Google Sheets, Gmail, Slack)

Bonus Points if:

• You have ABM experience across more than one industry or persona
• You have a D2C or eCommerce marketing background
• You've worked closely with sales or account teams to turn plays into pipeline
• You're proficient in a CRM such as HubSpot or Salesforce
• You have experience with list building and enrichment tools like Clay or Apollo
• You've built interactive diagnostics or scorecards as a conversion tool

What We Offer

• Competitive Compensation: Competitive salary and performance-based incentives
• Health Benefits: Comprehensive benefits package including health, dental, and vision insurance
• Retirement: 401(k) with company match
• Time Off: Flexible paid time off
• Professional Growth: Opportunities for professional development and career advancement
• Inclusive Culture: A supportive and inclusive work environment

Join our 100% remote global team today, and grow with GrowthAssistant!

GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.