Who We Are

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.

The Opportunity

We're hiring a Performance Marketing Specialist to join a B2B SaaS platform scaling its paid acquisition engine, and take full ownership of ad performance and conversion rate optimization across the funnel. This is a high-autonomy, high-impact role — you won't be executing a predetermined playbook, but proactively researching, testing, and driving the strategy — managing a paid media budget that starts at $12k–$15k/month and scales to $35k+, serving as the connective tissue between data, creative partners, and leadership to move the needle on pipeline and ROAS.

What Your Day-to-Day Will Look Like

• Paid Media Ownership: Actively manage and optimize campaigns across LinkedIn (primary focus, driving traffic to case study PDFs and lead forms), Google (PMax), and Meta (Advantage+), scaling budget and performance over time.
• Conversion Rate Optimization: Monitor full-funnel performance, review landing page data and screen recordings, and surface proactive recommendations for where to pivot, A/B test, or brief new creative.
• Creative Project Management: Act as the project manager for all ad assets — coordinating with external creative agencies and internal stakeholders to brief, gather, and implement new video VSLs and ad copy on deadline.
• Technical Setup & Tracking: Independently build and launch campaigns with flawless instrumentation, including UTM setup and Salesforce campaign tagging, ensuring attribution is clean and reliable.
• Data Analysis & Reporting: Build and maintain performance dashboards tracking ROAS and attribution, presenting actionable insights to leadership — outcomes and recommendations, not vanity metrics.
• Stakeholder Communication: Communicate proactively and consistently with internal teams via Slack, email, and video calls, keeping leadership and partners aligned on testing roadmaps and performance.

What You Bring

• Senior-Level Paid Media Expertise: Deep, hands-on experience with LinkedIn Ads as a primary channel, alongside proven proficiency in Google Ads (PMax) and Meta Ads (Advantage+) — you operate with high autonomy and strategic instinct, not daily hand-holding.
• Strong CRO Background: Proven ability to analyze landing page data and user behavior, translating findings into creative or structural recommendations that move conversion rates.
• Marketing Ops & Attribution Fluency: Hands-on experience with complex UTM tracking setups and CRM attribution, specifically within Salesforce.
• Cross-Functional Project Management: Demonstrated ability to wrangle deliverables from cross-functional teams and external agencies, keeping creative production and campaign launches on schedule.
• Communication & US-Market Experience: Fluent written and verbal English, a proactive daily communication style, and a proven track record supporting US-based clients while working US Eastern hours.

Bonus Points if:

• You have experience working inside Notion for documenting campaign strategies and KPIs.
• You have background in B2B SaaS, HR tech, fintech, or insurance and benefits verticals.

What We Offer

At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world's best brands scale. We believe that the right talent, placed in the right role, changes everything — and that starts with how we take care of you.

We support your life inside and outside of work with a comprehensive benefits package:

• Fully Remote: 100% Remote work environment, never fight traffic again
• Health Coverage: HMO or Healthcare Stipend (depending on location) after 90 days of service
• Time to Recharge: 7 Paid Holidays and up to 6 PTO days per year
• Family First: Parental leave after 1 year of service

We offer additional incentives for go-getters and proven performers!

• $25 monthly perfect attendance bonus
• Performance bonus
• Anniversary bonus ($100 at 1 year; $200 at 2 years)
• Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client

Your Application Roadmap

You've applied, now let's get to work. Here's the play-by-play:

• Step 1 Resume Screening: Our hiring team reviews your experience to see how your unique skills align with our high-growth roles.
• Step 2 Recruiter Interview: If we believe we have a great client match, we'll reach out to schedule a human-to-human chat to discuss your career goals, experience, and what makes you tick.
• Step 3 Online Assessment: This is your chance to shine! You'll complete a role-specific test, a personality assessment, and your official GA Profile Form so we can represent you.
• Step 4 Match Interview: You'll meet with one of our Senior Leaders for a deep-dive validation to ensure we're matching you with the right opportunity. This is your moment to bring your A-game and really shine — it's the final step for many of our roles!

Depending on the client, there are sometimes 2 additional steps:

• Step 5 15-min Prep Call: We've got your back. Before the final round, your Recruiter will hop on a quick call to coach you, share insider tips, and ensure you're 100% ready.
• Step 6 Client Interview: You'll meet the client to discuss how you'll help them scale and succeed. Bring your metrics and be on your A-game — this is your last chance to make a great first impression!

Join our 100% remote global team today, and grow with GrowthAssistant!

GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.