Who We Are

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.

The Opportunity

We're hiring an CRM & Lifecycle Marketer to own lifecycle and retention messaging for a fast-growing multi-location car wash membership brand scaling subscription MRR across the US — building segmentation frameworks, executing behavior-triggered campaigns, and running a disciplined holdout-based testing program across email and SMS to protect and grow membership revenue.

What Your Day-to-Day Will Look Like

• Segmentation & Targeting: Build and maintain segmentation frameworks using behavioral and transactional signals; manage price-increase cohorts, non-full-price exclusion audiences, and lookalike and suppression segments.
• Lifecycle Messaging: Own onboarding, cancel-save/downsell, win-back, and pre-dunning flows; execute behavior-triggered messaging tied to visit frequency, decline events, and lapse signals.
• Offer Execution: Execute membership-vs-pay-per-wash offer comms defined by Marketing leadership; coordinate promo setup with Ops and POS; run pricing-reversion checks at each promo end.
• Testing & Measurement: Run A/B and multivariate testing programs with 80/20 holdouts; measure incremental lift, retention rates, and revenue-per-send to continuously refine campaign performance.
• Automation & Tooling: Build and QA complex automated flows in Rinsed or a comparable platform; leverage connected data sources — including Looker, Snowflake, and Twilio — for analysis and execution; apply AI tools where appropriate for segmentation, copy, and reporting.
• Copy & Creative: Write clear, on-brand email and SMS copy that drives member action; maintain messaging consistency across all lifecycle touchpoints and collaborate with Paid and Creative teammates on promotional comms.

What You Bring

• Lifecycle Strategy: Proven experience designing and executing onboarding, cancel-save, win-back, and pre-dunning journeys with a focus on protecting and growing subscription MRR end to end.
• Segmentation & Personalization: Hands-on experience building behavioral and transactional audiences; comfortable managing suppression logic, price-increase cohorts, and exclusion audiences at scale.
• Experimentation: Disciplined approach to A/B and holdout-based testing; reads incrementality and retention lift rather than vanity metrics to measure true campaign impact.
• Platform Depth: Deep working knowledge of Rinsed, Braze, Klaviyo, or a comparable marketing automation platform; able to build and QA complex automated flows independently.
• Copy & Messaging: Strong written skills for email and SMS copy that is clear, on-brand, and action-oriented; able to adapt tone for different audience segments and promotional moments.

What We Offer

At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world's best brands scale. We believe that the right talent, placed in the right role, changes everything — and that starts with how we take care of you.

We support your life inside and outside of work with a comprehensive benefits package:

• Fully Remote: 100% Remote work environment, never fight traffic again
• Health Coverage: HMO or Healthcare Stipend (depending on location) after 90 days of service
• Time to Recharge: 7 Paid Holidays and up to 6 PTO days per year
• Family First: Parental leave after 1 year of service

We offer additional incentives for go-getters and proven performers!

• $25 monthly perfect attendance bonus
• Performance bonus
• Anniversary bonus ($100 at 1 year; $200 at 2 years)
• Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client

Your Application Roadmap

You've applied, now let's get to work. Here's the play-by-play:

• Step 1 Resume Screening: Our hiring team reviews your experience to see how your unique skills align with our high-growth roles.
• Step 2 Recruiter Interview: If we believe we have a great client match, we'll reach out to schedule a human-to-human chat to discuss your career goals, experience, and what makes you tick.
• Step 3 Online Assessment: This is your chance to shine! You'll complete a role-specific test, a personality assessment, and your official GA Profile Form so we can represent you.
• Step 4 Match Interview: You'll meet with one of our Senior Leaders for a deep-dive validation to ensure we're matching you with the right opportunity. This is your moment to bring your A-game and really shine — it's the final step for many of our roles!

Depending on the client, there are sometimes 2 additional steps:

• Step 5 15-min Prep Call: We've got your back. Before the final round, your Recruiter will hop on a quick call to coach you, share insider tips, and ensure you're 100% ready.
• Step 6 Client Interview: You'll meet the client to discuss how you'll help them scale and succeed. Bring your metrics and be on your A-game — this is your last chance to make a great first impression!

Join our 100% remote global team today, and grow with GrowthAssistant!

GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.