Who We Are

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.

The Opportunity

We're hiring a Paid Social / UGC Growth Marketing Specialist to join an early-stage DTC consumer brand scaling through TikTok Shop and Meta paid social — owning day-to-day execution across paid social and UGC operations, including launching and managing campaigns in Meta Ads Manager, monitoring daily performance, and building a repeatable workflow for moving high-performing TikTok creator content into paid ads. You'll partner closely with the founder; bridge TikTok Shop creator content and Meta performance marketing; organize creative assets, creator information, and testing history in a clear system; and deliver weekly reporting that frees up bandwidth for higher-level growth strategy.

What Your Day-to-Day Will Look Like

• Meta Campaign Execution: Launch and manage paid social campaigns in Meta Ads Manager — campaign setup, ad uploads, copy variations, audience and ad set organization, and QA.
• Daily Performance Monitoring: Monitor daily campaign performance across Meta and TikTok, flagging performance shifts, budget issues, creative fatigue, and optimization opportunities.
• Paid Social Optimization: Pause underperforming ads, refresh creative, update copy, and organize tests to keep accounts performing.
• TikTok Creator Content Sourcing: Pull learnings from TikTok Shop, TikTok Seller Center, and affiliate/creator content to identify strong hooks, angles, creators, and formats — then build a repeatable workflow for moving high-performers into Meta campaigns.
• Creator Coordination & Asset Management: Work with TikTok Shop creators on usage permissions, whitelisting, and simple content adjustments; use Trybe to organize and confirm creator assets are approved, formatted, and ready to launch.
• Light UGC Editing: Trim TikTok-specific mentions, remove end cards, cut clips in CapCut, and add simple text overlays to prep creator content for paid use.
• Performance Reporting & Documentation: Build weekly and monthly reports in Google Sheets tracking spend, CPA, ROAS, CTR, CPC, CPM, hook performance, and creative-level trends; document campaign processes and testing workflows as the role scales.

What You Bring

• Paid Social Experience: 2–3+ years of hands-on paid social, ideally with DTC, beauty, skincare, wellness, or ecommerce brands — including direct experience in Meta Ads Manager (launching ads, QAing setup, monitoring, and optimizing).
• TikTok Ecosystem Fluency: Familiarity with TikTok Shop, TikTok Seller Center, and TikTok creator/affiliate content, plus a clear eye for identifying strong hooks, angles, and formats from UGC.
• KPI & Reporting Skills: Strong understanding of paid social KPIs (CPA, ROAS, CTR, CPM, CPC, conversion rate, creative performance) and comfort building simple reports or trackers in Google Sheets.
• Creator Coordination: Comfortable working with creator content and managing simple back-and-forth requests with creators on permissions, edits, and partnership details.
• Organization & Communication: Strong organizational skills for managing high volumes of creative assets and creator videos, plus clear written communication for Slack, Gmail, and creator outreach.
• Startup Mindset: Self-starter who thrives in a lean startup environment with minimal pre-built process, comfortable taking direction from a founder and learning new workflows quickly.

Bonus Points if:

• You've worked with Trybe or similar creator whitelisting / creator ad platforms
• You're comfortable with CapCut or similar lightweight video editing tools
• You've managed or repurposed TikTok Shop affiliate content for paid social
• You've supported creator outreach, influencer operations, or affiliate workflows
• You've built dashboards or custom reporting trackers
• You've worked with early-stage DTC brands or founder-led marketing teams
• You have a background in beauty, skincare, or CPG

What We Offer

At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world's best brands scale. We believe that the right talent, placed in the right role, changes everything — and that starts with how we take care of you.

We support your life inside and outside of work with a comprehensive benefits package:

• Fully Remote: 100% Remote work environment, never fight traffic again
• Health Coverage: HMO or Healthcare Stipend (depending on location)
• Time to Recharge: 7 Paid Holidays and 6 PTO days/year
• Family First: Dedicated Maternity and Paternity Leaves

We offer additional incentives for go-getters and proven performers!

• $25 monthly perfect attendance bonus
• Performance bonus
• Anniversary bonus ($100 at 1 year; $200 at 2 years)
• Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client

Your Application Roadmap

You've applied, now let's get to work. Here's the play-by-play:

• Step 1 Resume Screening: Our hiring team reviews your experience to see how your unique skills align with our high-growth roles.
• Step 2 Recruiter Interview: If we believe we have a great client match, we'll reach out to schedule a human-to-human chat to discuss your career goals, experience, and what makes you tick.
• Step 3 Online Assessment: This is your chance to shine! You'll complete a role-specific test, a personality assessment, and your official GA Profile Form so we can represent you.
• Step 4 Match Interview: You'll meet with one of our Senior Leaders for a deep-dive validation to ensure we're matching you with the right opportunity. This is your moment to bring your A-game and really shine — it's the final step for many of our roles!

Depending on the client, there are sometimes 2 additional steps:

• Step 5 15-min Prep Call: We've got your back. Before the final round, your Recruiter will hop on a quick call to coach you, share insider tips, and ensure you're 100% ready.
• Step 6 Client Interview: You'll meet the client to discuss how you'll help them scale and succeed. Bring your metrics and be on your A-game — this is your last chance to make a great first impression!

Join our 100% remote global team today, and grow with GrowthAssistant!

GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.