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Business Development & Demand Generation
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Who We Are

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we’re a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.


The Opportunity

We’re hiring a Business Development & Demand Generation Specialist to join a fast-growing AI-native B2B SaaS platform expanding its enterprise sales pipeline with franchise and private equity-backed brands — supporting a targeted, account-based outbound motion that prioritizes quality engagement over high-volume spray-and-pray. You’ll build and maintain target account lists, identify the right decision makers, enrich data, craft personalized outbound sequences across email and LinkedIn, and set qualified meetings for the leadership team; this role calls for a creative, resourceful BDR-style operator who hunts for signals and hooks rather than executing a script, and who is genuinely excited to help build a scalable outbound engine from the ground up.


What Your Day-to-Day Will Look Like

  • Target Account & Contact Research: Build and maintain target account lists across franchise, home services, and private equity-backed brands — identifying relevant contacts including marketing, operations, growth, franchise development, and executive stakeholders, then enriching account and contact data in Apollo, HubSpot, LinkedIn, and similar tools.
  • Outbound Sequence Management: Create and manage outbound sequences across email and LinkedIn — researching target accounts to surface timely hooks, events, hiring signals, news, and expansion opportunities that make outreach relevant and specific to each account.
  • ABM Outreach Support: Support account-based outreach customized by account, persona, and opportunity — helping test new messaging, subject lines, sequences, and targeting approaches to continuously improve engagement and meeting volume.
  • Meeting Setting & Follow-Up: Set qualified demos and introductory meetings for the leadership team; follow up consistently after conferences, webinars, events, case study sends, and warm introductions to move conversations forward.
  • Pipeline Tracking & Reporting: Track outreach activity, responses, meeting outcomes, and pipeline contribution in HubSpot — keeping account data clean and providing visibility into outbound performance.
  • AI-Assisted Prospecting: Leverage AI tools including Claude, ChatGPT, Clay, and similar platforms to improve research quality, personalization, sequence creation, and outbound volume without sacrificing the thoughtfulness the ABM motion requires.


What You Bring

  • Business Development Experience: 2–3+ years in business development, outbound sales, lead generation, demand generation, or sales development — with a track record of building target account lists and booking qualified meetings.
  • Outbound & Research Skills: Experience with outbound email and LinkedIn outreach paired with strong research instincts — able to find relevant, account-specific hooks that make engagement timely and credible rather than generic.
  • Tool Proficiency: Comfortable working in HubSpot and Apollo or similar CRM and sales engagement platforms; proficient using AI tools to increase outbound quality and efficiency.
  • Writing & Communication: Strong written English with the ability to draft clear, polished, and personalized outbound messaging that opens doors rather than burning them.
  • Ownership & Proactivity: High ownership mindset, strong work ethic, and proactive follow-through — comfortable with ambiguity, self-directed, and available to work US business hours.


Bonus Points if:

  • You have experience with ABM, enterprise sales, franchise brands, home services, or B2B SaaS.
  • You have experience booking demos with mid-market or enterprise accounts.
  • You have experience supporting conference or event follow-up motions.
  • You have familiarity with Clay, Instantly, Smartlead, ZoomInfo, or similar prospecting tools.
  • You have cold calling experience, especially into business or marketing contacts.
  • You have experience working directly with founders, GTM leaders, or small startup teams.


What We Offer

At GrowthAssistant, you aren’t just joining a company; you’re joining a movement to redefine how the world’s best brands scale. We believe that the right talent, placed in the right role, changes everything — and that starts with how we take care of you.


We support your life inside and outside of work with a comprehensive benefits package:

  • Fully Remote: 100% Remote work environment, never fight traffic again
  • Health Coverage: HMO or Healthcare Stipend (depending on location) after 90 days of service
  • Time to Recharge: 7 Paid Holidays and up to 6 PTO days per year
  • Family First: Parental leave after 1 year of service


We offer additional incentives for go-getters and proven performers!

  • $25 monthly perfect attendance bonus
  • Performance bonus
  • Anniversary bonus ($100 at 1 year; $200 at 2 years)
  • Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client


Your Application Roadmap

You’ve applied, now let’s get to work. Here’s the play-by-play:

  • Step 1 Resume Screening: Our hiring team reviews your experience to see how your unique skills align with our high-growth roles.
  • Step 2 Recruiter Interview: If we believe we have a great client match, we’ll reach out to schedule a human-to-human chat to discuss your career goals, experience, and what makes you tick.
  • Step 3 Online Assessment: This is your chance to shine! You’ll complete a role-specific test, a personality assessment, and your official GA Profile Form so we can represent you.
  • Step 4 Match Interview: You’ll meet with one of our Senior Leaders for a deep-dive validation to ensure we’re matching you with the right opportunity. This is your moment to bring your A-game and really shine — it’s the final step for many of our roles!


Depending on the client, there are sometimes 2 additional steps:

  • Step 5 15-min Prep Call: We’ve got your back. Before the final round, your Recruiter will hop on a quick call to coach you, share insider tips, and ensure you’re 100% ready.
  • Step 6 Client Interview: You’ll meet the client to discuss how you’ll help them scale and succeed. Bring your metrics and be on your A-game — this is your last chance to make a great first impression!



Join our 100% remote global team today, and grow with GrowthAssistant!


GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.

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