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Paid Social Specialist
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Who We Are

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.


The Opportunity

We're hiring a Paid Social Specialist for a fast-growing DTC/e-commerce growth marketing agency — launching and optimizing Meta ad campaigns from scratch, running weekly creative and landing page experiments, and proactively surfacing what's working (and what isn't) to internal teams and clients.


What Your Day-to-Day Will Look Like

  • Campaign Launch: Launch new Meta (Facebook/Instagram) ad campaigns from scratch, along with major weekly experiments and A/B tests across creative, campaigns, and landing pages.
  • Optimization: Optimize Meta campaigns based on data trends from ROAS, CTR, CPM, and similar metrics.
  • Creative Coordination: Collect and launch ad content, assets, and copy from cross-functional marketing teams, reviewing creative testing and performance and sharing feedback with the design team.
  • Spend Management: Monitor spend pacing versus goal, and optimize ad spend budget per day, week, and month based on data and manager direction.
  • Account Maintenance: Conduct essential daily and weekly account health tasks — checking new test delivery, flagging issues, turning off underperformers, scaling winners, and QA'ing accounts ahead of the weekend.
  • Proactive Reporting: Proactively surface optimization opportunities based on trends in ROAS, CAC, CTR, CPC, and conversion rate.
  • Dashboard Building: Build reports in Google Sheets via Funnel.io using formulas, functions, graphs, charts, and pivot tables, reconciling dashboards with platform data regularly.
  • Team Communication: Communicate proactively and consistently with the internal team via Slack, video calls, email, and project management tools.


What You Bring

  • Meta Ads Experience: 3+ years of Meta (Facebook/Instagram) ads experience setting up and optimizing campaigns.
  • Metrics Fluency: Strong understanding of and experience calculating ROAS, CTR, CPM, CAC, and other key paid media KPIs.
  • Reporting: Experience building reports in Excel and Google Sheets to show paid media trends in real time and over time.
  • Creative Analysis: Expertise understanding Meta ads data — including creative ad analysis — and making recommendations on what is and isn't working.
  • Agency Experience: Agency experience managing 4+ clients concurrently, with proven success partnering with U.S.-based clients.
  • Communication & Tools: Fluent written and verbal English, proficiency with project management tools (e.g. Asana), and proactive daily communication.
  • Schedule: Ability to work EST or PST hours.


Bonus Points if:

  • You have Funnel.io experience.
  • You have TikTok Ads or Reddit Ads experience.
  • You have creative brief writing and design feedback experience.
  • You have health and wellness or other compliance-adherent industry experience (e.g. LegitScript or Google certification).


What We Offer

At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world's best brands scale. We believe that the right talent, placed in the right role, changes everything — and that starts with how we take care of you.


We support your life inside and outside of work with a comprehensive benefits package:

  • Fully Remote: 100% Remote work environment, never fight traffic again
  • Health Coverage: HMO or Healthcare Stipend (depending on location) after 90 days of service
  • Time to Recharge: 7 Paid Holidays and up to 6 PTO days per year
  • Family First: Parental leave after 1 year of service


We offer additional incentives for go-getters and proven performers!

  • $25 monthly perfect attendance bonus
  • Performance bonus
  • Anniversary bonus ($100 at 1 year; $200 at 2 years)
  • Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client


Your Application Roadmap

You've applied, now let's get to work. Here's the play-by-play:

  • Step 1 Resume Screening: Our hiring team reviews your experience to see how your unique skills align with our high-growth roles.
  • Step 2 Recruiter Interview: If we believe we have a great client match, we'll reach out to schedule a human-to-human chat to discuss your career goals, experience, and what makes you tick.
  • Step 3 Online Assessment: This is your chance to shine! You'll complete a role-specific test, a personality assessment, and your official GA Profile Form so we can represent you.
  • Step 4 Match Interview: You'll meet with one of our Senior Leaders for a deep-dive validation to ensure we're matching you with the right opportunity. This is your moment to bring your A-game and really shine — it's the final step for many of our roles!


Depending on the client, there are sometimes 2 additional steps:

  • Step 5 15-min Prep Call: We've got your back. Before the final round, your Recruiter will hop on a quick call to coach you, share insider tips, and ensure you're 100% ready.
  • Step 6 Client Interview: You'll meet the client to discuss how you'll help them scale and succeed. Bring your metrics and be on your A-game — this is your last chance to make a great first impression!



Join our 100% remote global team today, and grow with GrowthAssistant!


GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.

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