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Web Conversion Tracking Specialist
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Who We Are

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.


The Opportunity

We're hiring a Web Conversion Tracking Specialist to own web conversion tracking operations for a leading on-demand delivery marketplace operating at national scale. This is a hands-on MarTech execution role: you'll implement, configure, QA and maintain tags, triggers and variables in Google Tag Manager across the company's web properties, validate conversion events across Google Ads, Meta, TikTok, Snapchat, CM360 and SA360, and chase down the discrepancies between ad-platform data, internal reporting and CAPI implementations that quietly distort measurement. You'll run your own ticket queue end to end — clarifying requirements with stakeholders, building, QA'ing, documenting and following up — while auditing existing configurations for redundant or misconfigured tags and helping hold the line on tagging governance and privacy-compliant consent signals. The role is initially covering a leave, but the team needs this help long term and is approved to keep the position for someone who demonstrates they can take on the core work with autonomy.


What Your Day-to-Day Will Look Like

  • GTM Implementation: Implement, configure, QA and maintain web conversion tags, triggers and variables in Google Tag Manager across the client's web properties.
  • Cross-Platform Conversion Setup: Set up and validate conversion events across Google Ads, Meta, TikTok, Snapchat, Campaign Manager 360 and Search Ads 360.
  • Troubleshooting & Discrepancy Investigation: Diagnose broken, misfiring, or over/under-reporting conversion signals and investigate gaps between ad-platform data, internal reporting and CAPI implementations.
  • Tracking Requests: Execute tagging requests for new campaigns, business verticals, funnels and ad placements, translating stakeholder requirements into accurate implementations.
  • Audits & Cleanup: Audit existing GTM configurations and cross-channel event mappings, identifying redundant, outdated or incorrectly configured tags and triggers.
  • Ticket Ownership: Own assigned MarTech tickets end to end — requirements clarification, implementation, QA, stakeholder follow-up and documentation of outcomes.
  • Tagging Governance: Review, approve and publish configurations created by internal stakeholders or agency partners, keeping governance standards intact.
  • Documentation & Compliance: Maintain accurate documentation of web/CAPI events, triggers, implementation details, QA results and root-cause resolutions, while ensuring applicable GDPR/CCPA consent signals are honored.


What You Bring

  • Google Tag Manager Depth: 2+ years hands-on with GTM — building and managing tags, triggers and variables, plus testing, QA and troubleshooting.
  • Paid Media Conversion Tracking: Experience configuring and validating conversion events across Google Ads and other major paid platforms such as Meta, TikTok, Snapchat, CM360 and/or SA360.
  • Tracking Fundamentals: Strong grasp of pixels, event mapping, data layers, client-side tagging, and server-side/CAPI concepts.
  • Technical QA & Root-Cause Analysis: The ability to find the actual cause of a tracking discrepancy or misfiring event rather than patching the symptom.
  • Performance Marketing Context: Background in performance marketing, ad operations, marketing technology or a closely related environment, with the ability to run a request queue and complete well-defined implementations with limited oversight.
  • Documentation & Communication: Clear written documentation of implementations, QA findings and resolutions, plus the instinct to ask clarifying questions and surface blockers early.


Bonus Points if:

  • You've worked in Campaign Manager 360 and Search Ads 360, including Floodlight conversion tracking
  • You have experience with Segment or another CDP supporting web or advertising event flows
  • You're familiar with catalog-based advertising and its conversion/event requirements
  • You've handled consent management and privacy-compliant tagging under GDPR and CCPA
  • You've supported e-commerce, marketplace, or high-volume performance marketing environments
  • You understand cross-channel conversion architecture spanning browser-side pixels and server-side/CAPI integrations


What We Offer

At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world's best brands scale. We believe that the right talent, placed in the right role, changes everything — and that starts with how we take care of you.


We support your life inside and outside of work with a comprehensive benefits package:

  • Fully Remote: 100% Remote work environment, never fight traffic again
  • Health Coverage: HMO or Healthcare Stipend (depending on location) after 90 days of service
  • Time to Recharge: 7 Paid Holidays and up to 6 PTO days per year
  • Family First: Parental leave after 1 year of service


We offer additional incentives for go-getters and proven performers!

  • $25 monthly perfect attendance bonus
  • Performance bonus
  • Anniversary bonus ($100 at 1 year; $200 at 2 years)
  • Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client


Your Application Roadmap

You've applied, now let's get to work. Here's the play-by-play:

  • Step 1 Resume Screening: Our hiring team reviews your experience to see how your unique skills align with our high-growth roles.
  • Step 2 Recruiter Interview: If we believe we have a great client match, we'll reach out to schedule a human-to-human chat to discuss your career goals, experience, and what makes you tick.
  • Step 3 Online Assessment: This is your chance to shine! You'll complete a role-specific test, a personality assessment, and your official GA Profile Form so we can represent you.
  • Step 4 Match Interview: You'll meet with one of our Senior Leaders for a deep-dive validation to ensure we're matching you with the right opportunity. This is your moment to bring your A-game and really shine — it's the final step for many of our roles!


Depending on the client, there are sometimes 2 additional steps:

  • Step 5 15-min Prep Call: We've got your back. Before the final round, your Recruiter will hop on a quick call to coach you, share insider tips, and ensure you're 100% ready.
  • Step 6 Client Interview: You'll meet the client to discuss how you'll help them scale and succeed. Bring your metrics and be on your A-game — this is your last chance to make a great first impression!



Join our 100% remote global team today, and grow with GrowthAssistant!


GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.

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