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Lifecycle & Email Marketing Specialist
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Who We Are

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action — and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.


The Opportunity

We're hiring a Lifecycle & Email Marketing Specialist to join a fast-growing marketing organization serving a diverse portfolio of consumer and B2B brands — owning lifecycle and email marketing end-to-end across strategy, campaign build, and reporting for a rotating book of accounts, from intake and platform migrations through pixel-perfect HTML builds, quality assurance, and performance optimization, while also turning customer wins and product updates into polished sales collateral, case studies, and social content; this role is built for a versatile marketing generalist who moves fluidly between strategy, hands-on execution, and detail-obsessed QA, and who uses AI tools to work faster without sacrificing quality.


What Your Day-to-Day Will Look Like

  • Lifecycle & Campaign Strategy: Own lifecycle and email strategy for a rotating portfolio of client accounts or programs — leading intake conversations, surfacing goals and pain points, and translating them into a clear strategic game plan packaged for stakeholder sign-off.
  • Platform Migrations & IP Warming: Plan and execute platform migrations and IP/account warming programs (typically 45–60 day timelines), defining campaign sequences, segments, and sending cadences to protect deliverability throughout.
  • Campaign Build, Coding & QA: Build, code, test, and deploy email, SMS, push, and in-app campaigns — including HTML/CSS/Liquid template coding, batch sends, behaviorally triggered messages, and automated lifecycle journeys — with rigorous QA on links, rendering, tracking, and brand standards before every launch.
  • Compliance & Best Practices Review: Review campaign disclosures for compliance alignment and flag execution issues such as image-only emails, missing editable text, or CTA problems ahead of deployment.
  • Performance Reporting & Optimization: Own regular performance reporting with historical comparisons and channel benchmarks, run A/B tests and dynamic content/personalization experiments, and proactively surface actionable insights to stakeholders.
  • Collateral & Content Creation: Turn customer wins, pilot results, and product updates into polished case studies, sales collateral, one-pagers, and outbound assets; repurpose webinars and founder insights into LinkedIn posts, carousels, and short-form content.
  • AI-Powered Production: Leverage AI tools to speed up content drafting, summarization, repurposing, and sequence creation, and build automation and personalization workflows across channels.
  • Cross-Functional Collaboration: Partner with strategists, designers, developers, and project managers on execution, feature recommendations, and test design; maintain an organized library of approved messaging and reusable content blocks.


What You Bring

  • Lifecycle & Email Marketing Experience: 2–4+ years of hands-on lifecycle, email, or content marketing experience, with a track record of owning campaigns and collateral across multiple accounts or audiences in a fast-paced environment.
  • ESP & Platform Proficiency: Hands-on experience with Klaviyo, Braze, HubSpot, Salesforce Marketing Cloud, or a comparable lifecycle/email platform, including HTML/CSS and Liquid for building and editing templates from scratch.
  • Analytical & Reporting Skills: Strong command of key performance metrics (open rate, CTR, conversion, deliverability), with experience running A/B tests and producing clean, stakeholder-ready reporting in Excel or Google Sheets.
  • Writing & Content Skills: Ability to write clear, polished marketing copy from scratch, using AI as a research or editing tool rather than a replacement for original thinking, with high standards for accuracy and brand voice.
  • AI Tool Fluency: Genuine, demonstrated comfort using AI tools (Claude, ChatGPT, or similar) to accelerate content creation, sequencing, and repurposing — not just surface-level familiarity.
  • Ownership, Detail & Availability: Highly proactive self-starter with superior attention to detail, strong time management, comfort navigating ambiguity, and availability to work EST hours consistently.


Bonus Points if:

  • You have DTC or eCommerce-specific experience beyond agency work.
  • You have experience extracting and migrating data between ESPs (e.g. Listrak, Iterable) into Klaviyo or Braze.
  • You have hands-on Shopify experience.
  • You have experience with B2B SaaS, franchise, home services, or multi-location business models.
  • You have experience creating LinkedIn content for founders or executives.
  • You have hands-on experience building and launching push notification and in-app messaging campaigns.
  • You have basic video scriptwriting or AI-assisted video/content creation experience.
  • You have experience supporting ABM campaigns or sales-led marketing motions.


What We Offer

At GrowthAssistant, you aren't just joining a company; you're joining a movement to redefine how the world's best brands scale. We believe that the right talent, placed in the right role, changes everything — and that starts with how we take care of you.


We support your life inside and outside of work with a comprehensive benefits package:

  • Fully Remote: 100% Remote work environment, never fight traffic again
  • Health Coverage: HMO or Healthcare Stipend (depending on location) after 90 days of service
  • Time to Recharge: 7 Paid Holidays and up to 6 PTO days per year
  • Family First: Parental leave after 1 year of service


We offer additional incentives for go-getters and proven performers!

  • $25 monthly perfect attendance bonus
  • Performance bonus
  • Anniversary bonus ($100 at 1 year; $200 at 2 years)
  • Earn a $300 referral bonus for each candidate you refer who is successfully hired, and $500 when you help us identify and close a new opportunity with your client


Your Application Roadmap

You've applied, now let's get to work. Here's the play-by-play:

  • Step 1 Resume Screening: Our hiring team reviews your experience to see how your unique skills align with our high-growth roles.
  • Step 2 Recruiter Interview: If we believe we have a great client match, we'll reach out to schedule a human-to-human chat to discuss your career goals, experience, and what makes you tick.
  • Step 3 Online Assessment: This is your chance to shine! You'll complete a role-specific test, a personality assessment, and your official GA Profile Form so we can represent you.
  • Step 4 Match Interview: You'll meet with one of our Senior Leaders for a deep-dive validation to ensure we're matching you with the right opportunity. This is your moment to bring your A-game and really shine — it's the final step for many of our roles!


Depending on the client, there are sometimes 2 additional steps:

  • Step 5 15-min Prep Call: We've got your back. Before the final round, your Recruiter will hop on a quick call to coach you, share insider tips, and ensure you're 100% ready.
  • Step 6 Client Interview: You'll meet the client to discuss how you'll help them scale and succeed. Bring your metrics and be on your A-game — this is your last chance to make a great first impression!



Join our 100% remote global team today, and grow with GrowthAssistant!


GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.

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